CONOP:
Situation: Small Midwestern City 37k, with one microbrew in a restaurant nearest microbrew that distributes is 40 miles away. Multiple small villages towns surrounding that utilize cities commerce est additional 30k population.
Mission: Create a small sustainable operation that utilizes 100% self generated wealth to expand and to produce quality craft beer that can act as the gateway beers for big three drinkers into craft beer drinkers and to become a strong and positive community influence.
Execution:
Initially brew 60 gallons a week on a 15 gallon brew day system utilizing gas and filtered/treated well water. Flagship beer is a lager which will require 7 weeks. 4 additional ales will also be on the menu in varying quantities and take 4 weeks from grain to glass. Seasonals will also be introduced. After the 7 weeks of start up and pre sales brewing we will fall into a 60 gallon per week brew/sell. For the first est year we will utilize a local venue (liquor licensed)that we have a connection with to distribute and sell through events either hosted by ourselves or the venue. Expansion steps include increasing brew system, storage and eventually our own service and taproom. This will eventually lead to regional distribution.
Sustainment (logistics):
Brew location: brand new machine shed 75'x200'
Build Fermentation Chambers (rooms) for ale, lager and then a lagering/cold storage chamber.
Kegs 4 for the brew system, 42 for fermentation and 15 for serving. 65 in all with tolerance/damage estimates. Kegs will all be modified for fermentation and brew system. (How do you fill 15 gallon kegs with craft beer?)
Carbonation system, lines and regulators.Mobile serving station.Dry Grain Storage airtight plastic bins.Grain Mill.Yeast Lab, bunsons, science shit, refrigerator and supplies.Water filtration system.Brew materials come in weekly (the week prior).Covered Trailer for distribution.
Command and Control: 2 Brewers, est 35-40 hours a week of brewing. Serving time for our hosted events. A PR and promotion plan is very solid (undisclosed here).
What do you think of this? It's rough, I don't want to put all my ideas and plan on blast but what do you think is flawed here? What is missing?
Submitted September 26, 2014 at 09:26PM by fulback_42 http://ift.tt/1v9EPLK TheBrewery
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